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PageOnDemand.com and Démarches launch an online catalogue publishing service

Against the backdrop of the InterGraphic 2009 trade show, the Démarches Communication consulting firm specialized in operational marketing unveiled the online solution for automating catalogue layout it developed with PageOnDemand.com. Called Datadhoc, this new tool has been designed for professional associations and networks of independents. Easily customized, Datadhoc is able to accommodate on the one hand advertiser demands in terms of message consistency and reference sharing, and on the other hand autonomous pricing, independent product selection and individual expression.

Available via a Web interface, this catalogue creation tool offers each participating association and member a multichannel and multilingual marketing database that associations and members can subsequently enhance over time with their own product data, texts, images and price lists as their business evolves.