News
PageOnDemand.com launches its new product June 9-10, 2010 at the Online Trade Show
We look forward to meeting you June 9th and 10th at Paris’ Porte de Versailles Convention Center (Stand 3B3) to unveil our latest product, which offers a truly multichannel design for all your catalogs!
During this Internet age, multichannel retailing, i.e. the association of catalogue, Web, phone and the actual stores, has become an engine for growth; it enhances the possibilities for establishing client contact. The paper version of catalogues thus plays a more strategic role than ever before for online retailers.
This support service enjoys widespread popularity among consumers, who admit to making use of it as a complement to the other available channels. For the past ten years or so, the majority of large online retailers have been presenting their catalogues on their sites, yet these companies are still printing as many paper brochures and materials as in the past.
Tomorrow’s real challenge lies within the companies themselves, in their ability to recognize that the synergy derived among the various channels will serve to raise overall customer value. This recognition underscores the importance of building a bona fide multichannel strategy centered around customer value and segmented product lines that take consumer differences into account.
It has been noted that an increasing number of consumers now prefer consulting an e-catalogue rather than a traditional e-commerce Website, since they can now access the same level of detail, with the same contextual depth and ease of navigation that they are accustomed to in the printed versions.
Customer-oriented multichannel strategies, while presenting a number of key challenges, still remain the key to long-term prosperity.
Online 2010 will provide the occasion to assemble all online communication actors: experts in e-mailing, mobile marketing, online video, SEM, SEO, e-commerce development, affiliation, loyalty-building, and mobile commerce.
Wednesday, June 9th, at 3 pm, you are invited to attend the roundtable entitled: “New e-commerce trends in a multichannel setting“, with the participation of, among others, Stéphane Claret, PageOnDemand.com’s Managing Director.
Plan your visit:
Venue:
Porte de Versailles, Hall 5.1
Schedule:
9:30 to 6:30 on Wednesday, June 9, 2010
9:30 to 6:30 on Thursday, June 10, 2010
Sign up now and come meet us to discover our latest product, which is sure to revolutionize the way you produce catalogs: a truly comprehensive multichannel approach!
