PageOnDemand.com will attend the 2010 edition of the international e-commerce / catalogue sales gathering in Lille, to be held October 19th through 21st.

• A one-of-a-kind collaborative platform specially designed to coordinate European teamwork

This contract pertains to implementation of the PageOnDemand.com platform for the purpose of collectively producing the Carrefour Group’s entire range of catalogues. Available via a simple Web interface, PageOnDemand.com is a shared tool and service that standardizes business processes and yields a rapid catalogue layout, in all languages and on all supporting media.

The contract stakeholders (including Carrefour’s marketing teams, their ad agency and prepress partners, photographers, translators and printers) can all access the current draft version of the catalogue as well as the latest round of modifications.
As a result, the interruptions and delays in work schedules are eliminated, as data are exchanged more securely and the various customizations and transformations proceed much more quickly.
Introducing PageOnDemand.com at the European scale will enable Carrefour to share best practices and substantially improve the profitability of its marketing operations, while reducing the production schedules and costs of its catalogues.

“We are genuinely persuaded that non-media forms of communication remain a key investment, with an eye to increasing in-store traffic and retail sales. This contract with the Carrefour Group marks an important milestone in our company’s development. The experience with a Europe-wide scope places us in a position to incorporate the most optimal uses of retailing, in addition to accelerating our efforts to marry the printed catalogue with an array of Web and mobile supports, wherein lies one of PageOnDemand.com’s founding concepts.”
— Stéphane CLARET, Managing Director of PageOnDemand.com

• A collaborative venture initiated in 2009 with Carrefour Market

Carrefour’s preference for PageOnDemand.com goes hand in hand with the Group’s strategic plan entitled “Carrefour takes the lead” covering the period 2009-2012, with the assigned goal of lowering costs and sharing operational functions across the countries composing the “G4″ market segment.
The company’s platform has been extensively evaluated and tested; it has enjoyed operational status in a production context for two years, focusing on the brand Carrefour Market and its 1,000-store network.
Catalogue production schedules have been successfully scaled back by 20 days, which allows for greater buyer flexibility and higher catalogue output with the same staff resources available to advertising managers.
The PageOnDemand.com solution will be operational for all Group retail brands and in all “G4″ countries by 2011. The implementation stages dedicated to the platform and its range of services are already underway at Carrefour Belgium and Carrefour Italy.

• PageOnDemand.com to attend the 2010 international catalogue sales and e-commerce trade show

PageOnDemand.com will be present at this year’s international catalogue sales and e-commerce event, to be held in Lille October 19th and 20th, 2010.
The top spot for professionals working in multichannel media, the show proposes a survey of the expert skills, techniques and innovations that are shaping this e-commerce sector.

PageOnDemand.com’s stand number: G22
Planning your visit:
The 2010 e-commerce / catalogue sales trade show at Lille’s Grand Palais convention center:
1, boulevard Cités Unies – 59777 LILLE

Opening hours:
9:15-6:30 (October 19)
9:15-7:00 (October 20)
9:15-5:00 (October 21)

Download the entire press release in PDF format

➢    Key challenges in the retailing and mail order sector

Today, when having to deal with increasingly demanding and temperamental clients, multichannel distribution stands out as a surefire strategic approach for companies.
Multiplying the distribution channels in play allows companies to tinker with the specificities of each channel: the complete product line presented in a printed catalogue, ease of access to information at any time via Internet or a cell phone, direct contact with the product plus seller’s advice inside a store, etc.
The consumer needs to feel special and wants to be kept informed by a retailer that a given product or service is now on the market, that its price has dropped or that a sale is being held: all should be configured to accompany the consumer in his quest for information.

By enhancing the modes of contact with the customer, multichannel distribution constitutes a real springboard for growth that companies must now incorporate into their sales and marketing strategies.

A multichannel approach means more than adapting a message to a particular means of transmission. This approach entails differentiating the message depending on the recipient’s profile and thus knowing how to manage content produced in all its facets: type of target, language, product segmentation, type of sales promotion, etc.

PageOnDemand.com proposes a bold and innovative concept that allows companies to confront these complex issues while limiting the constraints encountered.
The goal consists of streamlining the paper catalogue production in a way that reduces costs and offers companies the opportunity to deploy their content on the Web as well as all mobile devices with minimal additional investment.

➢    Innovative and competitive multichannel solutions

• PAGE-ON-DEMAND

The response provided by PageOnDemand.com is the PAGE-ON-DEMAND collaborative platform.

This Web 2.0 platform is intended for advertisers, catalogue designers, prepress agencies and the like, regardless of catalogue size (from small posters to catalogues containing thousands of pages) and type (promotional, technical, travel, industrial, flyers, guides, brochures, etc.).

All actors involved in catalogue production use PAGE-ON-DEMAND: product retail managers, marketing firms, catalogue managers, designers, editors, layout artists, printers, translators, Webmasters, etc.

PAGE-ON-DEMAND runs in SaaS mode: accessible via the Internet using a browser, the platform is immediately operational without requiring any upfront investment or installation. No technical competence is needed either; this zero-investment opportunity allows standardizing professional processes and rapidly disseminating catalogues in all languages and on all types of media.
Content exchange is fully secure and the resultant gain in profitability from marketing operations is ensured through shorter schedules and lower costs for catalogue production.

This model is indeed unique: professionals only pay for actual use and are billed a fixed price per catalogue page produced. The platform has been adopted by some leading retailers like the Carrefour Group, Socoda, Orange, Codes Rousseau and Belambra, as well as by many advertising agencies including Euro RSCG 360, Mundocom and Sell Marketing.

Within a span of barely 4 years, PAGE-ON-DEMAND has won over more than 2,000 users and has contributed to the creation of 3,600 catalogues via its PAGE-ON-DEMAND platform.

• PageEX™

Since the multichannel formula has become part and parcel of the sales and marketing strategy adopted by advertisers, PageOnDemand.com launched PageEX to ensure that e-catalogues (i.e. a Web version of the printed catalogue) are more than the paper catalogue posted online.

Enhanced by a multitude of functionalities, relative to searches, browsing and a “shopping list” (or cart), the PageEX e-catalogue works as a standalone micro-site, which cannot be distinguished from traditional online retailing sites.

More intuitively laid out than a regular e-commerce site, given that the standard codes of the paper catalogue have been incorporated, the PageEX e-catalogue makes it possible to reach a wider audience and build a clientele among those relative inexperienced in online shopping.
Since promotional items and offers can be highlighted in a PageEX e-catalogue, the Web user is able to browse the various e-catalogues of a given advertiser, searching by keyword or cross-category selection (price, article).

By clicking on the product image, the Web user is directly routed to the page or pages of interest.
Close-up images, notes, access to product fact sheets, order forms and two-way links with the e-commerce site… all the tools are now available to provide a maximum amount of information to the Web user and accompany the purchase decision.

• A promising outlook for m-commerce

In June 2010, PageOnDemand.com launched a PageEX application for both iPhone and iPad.
This PageEX advance allows industrializing the step of e-catalogue implementation onto new mobile devices.
The process involved is also fully automated and requires no technical intervention whatsoever. The applications on iPhone and iPad feature the same functionalities as Website use.

➢   SaaS mode for greater speed, availability and security

The SaaS mode is a novel concept that has revolutionized the use of software. It has gained popularity in the corporate world as an attractive and highly efficient alternative to internal applications.

This mode stands out for its availability; it can be up and running within a few days, enabling companies to quickly access an operational solution.
Furthermore, by requiring absolutely no in-house resources or technical competence, SaaS makes it possible for project colleagues to perform their functions without delay independently of computer services staff. Information is immediately available to all actors, and every level of the company has a complete and accurate picture of activity progress in real time.

The PAGE-ON-DEMAND platform posts an availability rate of 99.97%. This kind of service is very difficult to reach for a company’s internal operations, and moreover a rate like this very often necessitates significant additional costs.

PAGE-ON-DEMAND also offers very fast turnaround thanks to an operational customer service, which is not always included with in-house applications.

Download the entire press release in PDF format

After 18 months of studies and preparation, the American market has been penetrated!
Accompanied by senior expert consultants in catalogue publishing, PageOnDemand.com is pleased to announce the opening of a fully autonomous subsidiary, responsible for marketing and communication in both the United States and Canada.
PageOnDemand.com intends to retain its leadership position as a catalogue platform operating in SaaS mode, with activity in the U.S. expected to reach that of Europe in 3 years time.
PageOnDemand.com continues to pursue expansion plans, building on its primary market base in France and entering other European Union countries, starting with Great Britain, Benelux, Germany, Italy and Spain.
Distributed throughout Europe by its network of partners, agencies or via the prepress platform, the dissemination model adopted for North America has remained identical. In accordance with SaaS principles, the driving force behind PageOnDemand.com, American users have access to the same services and benefits as their European counterparts.

Stéphane CLARET, Chairman and CEO of PageOnDemand.com USA, Inc.
“With over ten years of experience in dynamic publishing and catalogue publishing software under my belt, I decided to create PageOnDemand.com. Thanks to the success of this venture, I’m now expanding the firm’s scope to the international level in order to achieve the kind of renown we initially planned. Our primary ambition in the U.S. market is to quickly build our sales channels through strategic partnerships.”

Steve PALLADINO, President of PageOnDemand.com USA, Inc.
“As a business development expert in the technology industry, I’ve held a range of executive positions with IBM, Motorola and Cap Gemini, focusing on both sales management and international development. I’m now applying my skills and experience to the areas of business development, team management and customer satisfaction to help create a success story for PageOnDemand.com USA, Inc.”

Starting from scratch, PageOnDemand.com’s goal was to become the leading platform for producing printed catalogues and Web versions using cloud computing.

Mission accomplished, as PageOnDemand.com today enjoys being the sole distributor of a catalogue publishing solution running in SaaS mode.
This success has been confirmed by the company’s steady growth, with over 2,800 catalogues produced within just 3 years. Another confirmation is the confidence shown by major retailers like Carrefour or Boulanger.

To download press release with format pdf

PageOnDemand.com has introduced an innovative solution on the market to boost the potential for e-catalogues to finally become a driving force behind sales.
In response to consumers’ most recent catalogue use habits, PageOnDemand.com offers the first “cross-catalogue” search engine. All online catalogues have been included for consultation within a standardized interface. The installed search engine is dynamic and loaded with images. Surfers are able to run a search by entering either a keyword or cross-referencing categories. When clicking on the product image, the user is led directly to the referenced page(s). Close-ups, annotations, links to product fact sheets and online order forms, the full panoply of navigation tools is available to move users to the final sale screen without having to exit the interface and return to an e-catalogue.

PageEX is intended to be hosted by the client; it has been integrated into the PageOnDemand.com platform and proposed as a complement to the catalogue page design and production services. One click is all it takes to automatically and immediately transform any catalogue produced using PageOnDemand.com into an e-catalogue compatible with PageEX. The client becomes responsible for administering e-catalogue publications, focusing on: search engine parameters, consolidation, online publication schedules, display options, etc.

PageOnDemand.com takes a huge stride to transforming catalogues into comprehensive e-retail sites.

PageOnDemand.com offers industries or major retailers the capacity to compound their approaches with a joint printout/Internet solution. Already present on the market, PageEx will very soon be available in an e-commerce version to enable dynamic price updates from the base e-commerce rate: e-catalogues will never again be out of sync with Website promotional campaigns. It will be possible to automatically update content directly within the page layout.

The e-catalogue will no longer be limited to a printable Web document, but instead a full-fledged component of the online sales toolbox.